Berlin is starting to redefine

With summer heating up and infection rates dropping, Berlin is starting to redefine a post-Covid-19 world. Whether online or offline, retail and culture create community. New concepts such as virtual clubs and exhibition spaces renew conventional ideas of 'being there'. Meanwhile, the increasing visibility of diversity is making Berlin even more colourful. Influencers and brands are engaging with queer, trans, body positivity and race issues.

The desire for a holistic, healthy lifestyle continues to rise. New brands and restaurants are inventing interesting sustainable approaches and sustainability now looks as futuristic and clubby as Berliners like. Plants and plant-based ingredients become important in interiors, food and cosmetics.